GEO, AEO and SEO for D2C and e-commerce brands
Shoppers ask an AI “best [product] under ₹2,000” and “is [brand] good for oily skin”. The answer names three brands and links to a product page, a review, or a Reddit thread. Citemark gets D2C brands into those answers: product and category pages engines can actually read, marketplace listings that agree with your site, a review programme, and tracking across the prompts that drive purchases.
What buyers ask
The prompts that matter
These are the kinds of questions buyers in this category put to ChatGPT, Gemini and Perplexity. The audit replaces them with the exact ones for your business, and shows who gets cited today.
- “best cold-pressed coconut oil brand in India”
- “[brand] vs [brand] whey protein, which is better”
- “is [brand] sunscreen safe for oily skin”
- “budget running shoes under ₹3,000 for beginners”
What's different
What's different about search in d2c & e-commerce
Product data is the content
Price, availability, variants and ratings in Product and Offer schema — consistent between your site, Amazon, Flipkart and Myntra. A mismatch is a trust signal against you.Third-party reviews decide
Reddit threads, YouTube reviews and comparison blogs are cited more than brand pages. Earning those mentions is part of the work, not a nice-to-have.Category pages must answer
A category page that only lists products has nothing to cite. A buying guide attached to it — who it’s for, how to choose, what it costs — does.
What we do
What Citemark does for you
The same three disciplines as every engagement — SEO, AEO and GEO — with the workstreams weighted for this category. One team, one monthly report.
- Product and category pages engineered for retrievability: server-rendered, Product, Offer and AggregateRating schema from one source of truth
- Buying guides and “best for” pages attached to categories, written by named people
- Marketplace entity consistency across Amazon, Flipkart, Myntra and your own store
- Review and user-content programme, and prompt tracking by product line with revenue attribution in GA4
Questions, answered
Does this work on Shopify?
Yes, within what the platform allows. Most Shopify stores have large wins in schema, speed and category content before the platform becomes the constraint — and we tell you where that line is.
Does being on Amazon help or hurt?
Helps, if the listing agrees with your site. Engines cross-check price, name and ratings across sources; consistency raises trust in the brand entity as a whole.
Do you handle Google Merchant Center and Shopping?
We make sure the feed, the site and the schema agree, which is what Shopping and AI answers both read. Paid Shopping campaigns themselves are outside the plan.
How do you attribute revenue to AI answers?
GA4 referral sessions from ChatGPT, Perplexity, Gemini and Copilot, tracked to purchase, alongside the prompt-level citation report. Early numbers are small; the trend is what matters.
See what AI says about you right now
The free audit runs real prompts in your category across every engine and shows, screenshot by screenshot, who gets cited — and the three things to fix first.